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The article concluded that the brand's sales were down to the appeal of the designs themselves, not the celebrity association.In 1994, Beckham joined the all-female group, the Spice Girls.By 2011, it had grown into a fixture of New York Fashion Week and a lower-priced Victoria by Victoria Beckham label was introduced.In the first quarter of 2011-12, it was predicted to generate annual sales of more than £60 million.The Victoria Beckham label was named designer brand of the year in the UK in 2011; in 2012 the brand was assessed as the star performer in the Beckham family's business interests.Writing in the Daily Telegraph in 2011, Belinda White noted that the transition from WAG to fashion designer had been more successful than most had predicted, saying: "She has gathered a significant celebrity following and won over the scathing fashion pack who now clamour for a ticket to her bi-annual show at New York Fashion Week." In the same month, Beckham made her first appearance at London's annual Graduate Fashion Week as a judge alongside Glenda Bailey (editor-in-chief of Harper's Bazaar) and Lanvin's Alber Elbaz, to choose the winner of the River Island Gold Award, worth £20,000.Outside of the UK, Damon Dash had plans for she in the US, including a potential release of "This Groove", and believed that Beckham would be successful because R&B was up in the world and her music style was similar to Jennifer Lopez.Beckham's final plan at a solo career was the announcement of a new single, "My Love Is for Real", slated for a Summer 2004 release.
Following high-profile collaborations with other brands, she launched an eponymous label in 2008, and a lower-priced (diffusion) label in 2011.
Her first Vogue appearance was the April 2008 British edition.
This was followed by Vogue India, Vogue Paris as well as the German, Russian, Australian, Turkish, Taiwanese, Chinese and Spanish editions.
Beckham has participated in five official documentaries and reality shows about her, including Victoria's Secrets, Being Victoria Beckham, The Real Beckhams, Victoria Beckham - A Mile In Their Shoes and Victoria Beckham: Coming to America.
She has since made a cameo appearance in an episode of Ugly Betty, and been a guest judge on Project Runway, Germany's Next Topmodel, and American Idol.