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Initially releasing in the Russian market, the app was translated into English and released on the App Store in October 2014.From that point onward, the center of Pure’s revenue generation shifted from Russia to the US.When we take a closer look at where Tinder is downloaded and who is spending, a few things stand out from the data.From a download perspective, the US is the place to go if you’re looking for love on Tinder, especially if you have an i Phone.Why the app has taken off so much in the US isn’t entirely clear.But the combination of its hook-up-focused pitch, stringent data privacy policies, and self-destructing profile posts makes Pure uniquely considerate to users in the dating space.
When we look at Tinder’s revenues, we discover that there is another place in the world where romantics should go.
While the US is comfortably Tinder’s largest market from in terms of revenues on both operating systems, Australia is its fourth largest Android market and second biggest i OS market.
This is despite Tinder not being in the top five downloads on either operating systems in Australia.
Tantan, a Chinese Tinder clone that has the added bonus of censoring phrases like “hook up buddy” in the chat, sits in fourth place on i OS.
Though it is currently focused on the Chinese market, where Tinder can’t be used without a VPN due to its Facebook ties, Tantan could become a threat if it moved into the global market.