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It actually makes a lot of sense, and Chief Product Officer Chris Cox even joked that he thought Facebook would have launched dating more than a decade ago.“One of the great ironies for me is that when a lot of us joined the very first version of the service in 2004, back when it was just a handful of college students, we were convinced that dating would be the next feature Facebook was going to add,” Cox said onstage at Facebook’s conference last week.Other brands using Tinder to connect with singles in a similar fashion include Bud Light, which integrated Tinder into its Whatever USA campaign last year.

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Facebook will make some recommendations based on interests and other data, like your location, but you’ll also be able to find possible matches by “unlocking” groups or events on Facebook, which will allow you to connect with other singles who have unlocked those same groups or events.“We were right, just 14 years too early.” But what was so surprising about the announcement was the timing.Facebook is coming off of the most significant personal privacy scandal in company history.Online dating has been around since the dawn of the internet but dating apps are a much newer phenomenon, with their millions of users across the globe offering brands a unique and largely unexplored field to play on. It’s as simple as that.” It is estimated that around 1.6 billion swipes are made on Tinder every day, with roughly 26 million of those resulting in matches and one million progressing to actual dates.Since the popular dating app responsible for many cases of repetitive thumb syndrome launched seven years ago, more than 20 billion matches have been made.

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