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Social media platforms allow users to have conversations, share information and create web content.

There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more. Billions of people around the world use social media to share information and make connections.

Departments looking to build overall brand awareness should consider using Facebook.

UCM maintains the USF Facebook Page, and frequently posts content, including videos, photo albums, event listings, links to news stories and more.

UCM maintains the USF Foursquare page, where it posts "tips" and information about the university.

In conjunction with several university offices and departments, UCM also maintains official USF Foursquare venues.

Because many employees have expressed an interest in developing and maintaining a social media presence in personal and professional capacities, the Office of University Communications and Marketing has crafted the following introduction to social media.

Please read this overview prior to developing your social media presence. Social media is an internet-based form of communication.

What social media sites does the University of South Florida use?Linked In is a business-related social networking site used mainly for professional networking.Departments looking to connect with their current employees or alumni should consider creating a Linked In group.However, not all social media sites will be conducive to your department's brand or marketing goals. Just because you can be on a social media site, doesn't necessarily mean you should be.Before you launch an official account on a new social media site for your department, try it on a personal level. Study how other individuals and companies use the site. Spreading yourself across too many social media sites could dilute your social strategy, preventing you from using any of them effectively.

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